Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip, India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era.

impact of generative AI on 4Ps of marketing

1. Product: AI-Personalised Travel Experiences

MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the product experience feels tailor-made.

2. Price: Smart Dynamic Pricing with AI Optimisation

With AI-powered dynamic pricing engines, MakeMyTrip optimises pricing in real-time based on demand, customer profile, and booking history. Generative AI suggests discount thresholds, flash sales, and bundle offers that are likely to convert specific customer segments. Customers benefit from competitive pricing, while the platform maximises profitability and customer satisfaction.

3. Place: Seamless Digital Access Across AI-Powered Platforms

Gone are the days of just a website or app. In 2025, MakeMyTrip uses AI chatbots, automated voice assistants, and even metaverse kiosks to provide the best customer experience. Whether users are browsing on mobile, speaking to a smart device, or interacting through AR/VR platforms, generative AI ensures a consistent and intuitive user experience across all digital touchpoints.

4. Promotion: Hyper-Personalised AI Content Campaigns

This is the most powerful impact of generative AI on the 4Ps of marketing and is largely seen in the promotion section. MakeMyTrip leverages generative AI to auto-generate promotional creatives, personalised ad copies, and targeted video content. AI tools analyse user sentiment, past behaviour, and platform performance to serve the right message to the right audience at the right time—across search, social, display, and influencer channels.

Conclusion: Generative AI is the New Travel Marketer

The impact of generative AI on the 4Ps of marketing is profound, especially in industries like travel and tourism. By integrating AI across product design, pricing strategy, customer touchpoints, and promotional channels, MakeMyTrip is not just keeping up with change—it’s driving it.

As we move forward in this AI-led marketing landscape, businesses must embrace generative AI not as a tool but as a strategic co-creator. The brands that adapt quickly, like MakeMyTrip, will set the benchmark for innovation and customer-centric growth in the years ahead.

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