Showing posts from February, 2019

Top AI Updates in Google Ads: Revolutionizing Campaign Management and ROI

In today's digital advertising landscape, Google Ads continues to lead the charge in integrating artificial intelligence (AI) to enhance the efficiency and effectiveness of ad campaigns. This blog explores the latest advancements in AI within Google Ads, focusing on how these innovations are reshaping bidding strategies, refining targeting capabilities, and ultimately driving higher return on investment (ROI) for advertisers. AI-Powered Bidding Strategies in Google Ads Evolution of Bidding Strategies Artificial intelligence has fundamentally transformed bidding strategies in Google Ads. Traditional manual bidding methods have given way to sophisticated AI algorithms that analyze vast datasets in real-time. These algorithms consider multiple variables such as device type, geographic location, time of day, and user behavior patterns to adjust bids dynamically. This automation not only improves ad placement accuracy but also enhances the likelihood of conversions while optimizing cost

No End To Global Warming 2018 4th Warmest Year On Record

Our planet has been warming since the past century the global temperatures have been going up each and every year. As per the recent reports of NOAA & NASA scientists excessive greenhouse gasses and CO2 emissions made 2018 4th warmest year on record with an average temperature of 0.79 degrees Celsius behind 2015, 2016 and 2017. This value is 0.17 degrees lower than the record year 2016. 18 of the 19 warmest years on record have occurred since 2001. With no reduction in CO2 levels, the warming hasn't shown signs of slowing down with events like severe droughts, floods, torrential rainfall, and abnormally prolonged heatwaves are the biggest proofs of it. In fact, the coldest years on record were recorded in the late 19th Century and early 20th century. Here are some of the biggest proofs that our planet is burning like hell Melting glaciers: glaciers all over the world have retreated a lot since the last century some of them are even on the verge of extension. I

Must Know About The Tragic Shoot Down Of Malaysian Airlines Flight MH 17

Today flight travel is considered as one of the safest modes of transport with airlines traveling at cruising altitude of more than 33,000 ft. Such altitude is considered very safe for a flight to travel upon. But what if a plane gets shot down by a Buk missile? A similar type of incident happened with Malaysian Airlines flight MH 17. MH 17 was a scheduled passenger flight from Amsterdam to Kuala Lumpur it departed from Amsterdam Schipol Airport at 12.31 PM local time on 17th July 2014 after departing from Amsterdam it crossed Germany, Poland and entered the Ukrainian airspace after entering Ukraine the pilot noticed that there were some thunderstorms on the way so pilot asked for a route diversion which was approved by Ukrainian ATC so at this point flight diverted towards eastern Ukraine which was a war zone area where it was shot down by a Russian surface to air Buk missile at 16.20 PM Ukraine local time in Grabovo village near Donetsk area in eastern Ukraine 40 Kms away from the R