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Showing posts from August, 2020

Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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Check Out The Technologies That Will Change Our Lives In The Next 20 Years?

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Predicting the future is one of the most tedious tasks but by seeing the advancement in technology it's now easy to analyze that how life will be after 20 years. Technology has powers to do each and everything right from changing our lifestyles to our daily routine. It has also got powers to influence our decisions by making our judgement power more smart and wise. With the advancement in Artificial Intelligence and robotic technology, it has become easier to drive towards innovation in every action or work that we do on a daily basis. The futurist Ian Pearson has predicted many new technologies that will be seen in the next decade because of the increased demand for AI. Right from automated transportation, logistics, use of drones, cyborg human brains, space tourism, virtual reality and many more that we can see happening after the next decade. So here is the list of technologies which will transform our lives completely. Automated Transport: AI mechanisms will play a key role in ...
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