Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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I'm Akshay Chandel from India I'm a blogger writing general blogs in all different areas like jobs & lifestyle, travel, general, career, climate change, global warming and daily news events in day to day life so that people stay updated with recent trends, technologies, and happenings around the world. So my blog is an open platform for interaction with members all around the world. So that I can get brief insights of my page and my current blogs.
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To write interesting blogs on the various interesting topics so as to entertain the audience on various platforms around the world and make a lot of interactions through my blogs worldwide.

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To make the blogs neat, clean and transparent to all people around the world without intentions of hurting anyone on the basis gender, caste, creed, and religion.

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