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Showing posts from April, 2020

Top AI Updates in Google Ads: Revolutionizing Campaign Management and ROI

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In today's digital advertising landscape, Google Ads continues to lead the charge in integrating artificial intelligence (AI) to enhance the efficiency and effectiveness of ad campaigns. This blog explores the latest advancements in AI within Google Ads, focusing on how these innovations are reshaping bidding strategies, refining targeting capabilities, and ultimately driving higher return on investment (ROI) for advertisers. AI-Powered Bidding Strategies in Google Ads Evolution of Bidding Strategies Artificial intelligence has fundamentally transformed bidding strategies in Google Ads. Traditional manual bidding methods have given way to sophisticated AI algorithms that analyze vast datasets in real-time. These algorithms consider multiple variables such as device type, geographic location, time of day, and user behavior patterns to adjust bids dynamically. This automation not only improves ad placement accuracy but also enhances the likelihood of conversions while optimizing cost

The Most Amazing London & Paris Trip 2018

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Well, we all were geared for the Euro trip 2018 which included London, Paris, Switzerland, Austria and Italy in the month of August we had our UK and SCHENGEN visas ready for the trip. We started our journey from IGI airport Delhi with 3 hours layover at Hamad International Airport, Doha. We arrived at London Heathrow International Airport on 14th August 2018 at 14:30 PM. Then we finally moved for our stay at Crowne Plaza London, Heathrow which had some amazing scenic gardens, trees, fountains and grasslands with a lovely cold biting weather all these played a key role in increasing the enjoyment of the hotel stay in London. But yes we were all patiently waiting for the next day as we had our city tour of London on 15th August. It was a very special Independence day for us as we were celebrating the freedom of India in the British Mainland. London Trafalgar Square Captured By My Camera So it was the morning of 15th August and our city tour of London began the weather was also

My Italy Diaries 2018

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After completing more than half of the Euro trip we finally entered Italy from Innsbruck, Austria. After a great time in Switzerland and Austria, it was a big pleasure to welcome Italy with open arms. Being a passionate traveller I was very excited to visit this place known for its awesome culture and amazing lifestyle. This country is also famous for its rich heritage culture that existed from the times of the Roman empire. With amazing places and wonderful climate, this journey became more exciting. We entered Italy with a small town called Padua which has beautiful grasslands surrounded by green lush trees with a very peaceful charm. The awesome view from the resort made my day very special. View of Florence, Italy captured by my camera So here are some visits in Italy that gave me memories of a lifetime right from driving through Venice canals to an enchanting view of Florence city . The amazing historical culture of Rome and Vatican City to a classic view of the leaning

My Switzerland Travel Diaries

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As travelling the world is my passion and especially exploring new places is an art but if you are visiting Europe then definitely you can't afford to miss Switzerland. If you are planning to head for any Euro trip it's a must to include Switzerland in your travel bucket because it's amazing snow-capped alps, landscapes and turquoise lakes will give you an excellent charm and beauty of that place.  Well, my Euro trip started in August 2018 with 2N/3D days in London and another 2N/3D day in Paris but after covering London and Paris we headed towards Switzerland by travelling towards Zug. Though a 15 day Europe trip requires 2.5 Lacs per person if you are only visiting Switzerland for 1 Week then the estimated budget can be more than 1 Lac for a single person. But I preferred a combined Euro tour as I wanted to cover other countries too including Switzerland. My photo taken in Interlaken, Switzerland What made me fall in love with Switzerland? While travellin

10 Reasons To Visit Norway Immediately

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Noway is the most incredible country and if you are frequent traveller or love travelling then this place should be definitely included in your travel bucket list without any doubt. Some of the reasons include safety with the highest happiness index in the world and then obviously the most amazing northern lights seen in the entire country. Norway is a country which has a well managed efficient administrative system with steeped history and mind-blowing natural beauty. It's a fact that it's one of the beautiful countries of the world. Norwegians are very passionate about connecting nature with the outdoor world. Here you can enjoy a lot of adventures like camping, skiing, and fishing. Here are the 10 best reasons to visit Norway. Safest Country In World: In Norway, you can chillax like a boss as it is the safest country in the world. Even as a solo female you can travel anywhere you want. There are no hazardous areas in the country where you can't go alone. You can

8 Ways By Which Robots Could Transform Our Future

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Though it's very easy to imagine how our future could be but with the bustling technology and extensive growth in the information technology sector with the rapid speed of globalization will definitely increase the demands of robots in next 7 years. As the recent sources and studies have said that by 2027 more than 60% of the workloads will be managed by robots only in all the sectors. This is because artificial intelligence is playing a key role in evolving new techniques to modernize the world with robotics technology. It is expected that by 2027 most of the technology companies will be dependent upon the robots to carry out their major operations. Here are 8 ways by which robots could transform our future. Robots in public security: Artificial intelligence is playing an important role in updating the robots for public security. For eg, the use of drones to detect some suspicious activities is one of the biggest new inventions of our camera-based security systems. Thi