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Showing posts from February, 2021

The Dark Reality of the Corporate World: What No One Dares to Say Out Loud

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The modern workplace, especially in multinational corporations, is often glamorized as a haven of innovation, high salaries, and global exposure. But beneath the polished LinkedIn updates, free coffee, and “open-door policies” lies a bitter truth. The dark reality of the corporate world is far from the rosy picture painted in recruitment brochures. It’s a toxic ecosystem sustained by exploitation, unchecked power, and a deep disregard for human dignity. 1. Employee Exploitation Disguised as Dedication One of the most disturbing facets of the dark reality of the corporate world is how exploitation is masked as “commitment.” Employees are pushed to work beyond healthy limits without proper leaves or breaks. Public holidays? Forget about them. The worst hit are the diligent and quiet ones—those who avoid conflicts and follow orders without resistance. These individuals are overburdened, while others, often favorites of the management, take multiple leaves without consequences. The system ...

An Ultimate Guide To Google Dynamic Ads & How They Can Skyrocket Your Campaign ROI?

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Remarketing allows showing ads to those people who have previously visited your website or mobile app but dynamic re-marketing is a more modified version of remarketing it helps to tailor ads to people who have visited your website-specific pages or product pages. It plays a key role in generating leads and sales for the products that were previously visited by the people. This is because if a person viewed a specific product page regularly then you can easily convert them to ROI or a sale value by triggering dynamic ads. Here is the step-by-step process to create dynamic ads  Go to the tools section in Google Ads select Business Data then go to Data Feeds and then from there select Dynamic Ad Feed from there select your correct industry category from options like education, flights, travel, jobs, hotels, property, and local deals. Then after selecting a relevant category download the Excel feed template from there and fill up the required columns as per the headers in the Excel fe...

Check Out The Best Tactics To Generate ROI From Google Search Advertising Campaigns

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Today Google Ads has made digital advertising more very much simpler. The best part of the Google Ads campaigns is that they are highly measurable in terms of money investment and ROI. This tool has provided plenty of options to tailor your ads to relevant customers. With updated AI and machine learning algorithms, Google Ads is providing more customized solutions to its advertisers by introducing smart automated bidding and campaigns so as to boost the advertisers ROI. Seeing the automation changes it's very necessary for advertisers to draft a campaign advertising strategy so that it becomes easy for advertisers to reach their target audiences.  So here are some of the golden tactics to generate ROI from Google Ads search campaigns. Optimize Your Landing Page: this step is a big key to reach your target audiences. Design a user-friendly page for advertisers with a sign-up form and an appropriate call to action on the landing page. For eg, if I'm designing a landing page for a...