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Showing posts from June, 2023

Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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Best Chat GPT Prompts For Digital Marketing To Sky Rocket Your ROI

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In this article, we will explore the best chat GPT prompts for digital marketing that can help skyrocket your ROI. As a marketer in the digital age, you know how important it is to engage with your customers in real-time, but coming up with the right prompts can be a challenge. With the power of chat GPT prompts, you can revolutionize the way you interact with your customers, increase engagement, and ultimately boost your ROI. So, get ready to discover the best chat GPT prompts to take your digital marketing to the next level. By the end of this article, you'll be one step closer to achieving your marketing goals. Importance of chat GPT prompts for digital marketing Chat GPT prompts play a crucial role in digital marketing. It’s no secret that today’s consumers value personalized experiences more than ever, and chat GPT prompts offer a great way to deliver just that. They are essentially computer-generated responses designed to mimic human conversation. These prompts can be used in...
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Google Marketing Live Summit 2023 Key Higlights

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In this article, we'll be exploring the key highlights from the highly anticipated Google Marketing Live Summit 2023. Marketers, advertisers and business enthusiasts all over the world have been eagerly waiting for the latest updates and industry insights from Google, which are sure to set the pace for the marketing industry in the next few years. Expect to be wowed by the latest Google Ads enhancements, cutting-edge AI technology and significant updates on Google Analytics. What's more, we promise that this article will provide valuable insights and takeaways that you can apply to your business for accelerated growth. Read on to discover what the future holds for digital marketing! New product announcements The highly anticipated Google Marketing Live Summit 2023 has finally revealed some exciting new products set to change the digital marketing game. First on the list is the all-new "Google Ads Smart Bidding" feature, which uses machine learning algorithms to optimi...
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