Showing posts from May, 2020

Top AI Updates in Google Ads: Revolutionizing Campaign Management and ROI

In today's digital advertising landscape, Google Ads continues to lead the charge in integrating artificial intelligence (AI) to enhance the efficiency and effectiveness of ad campaigns. This blog explores the latest advancements in AI within Google Ads, focusing on how these innovations are reshaping bidding strategies, refining targeting capabilities, and ultimately driving higher return on investment (ROI) for advertisers. AI-Powered Bidding Strategies in Google Ads Evolution of Bidding Strategies Artificial intelligence has fundamentally transformed bidding strategies in Google Ads. Traditional manual bidding methods have given way to sophisticated AI algorithms that analyze vast datasets in real-time. These algorithms consider multiple variables such as device type, geographic location, time of day, and user behavior patterns to adjust bids dynamically. This automation not only improves ad placement accuracy but also enhances the likelihood of conversions while optimizing cost

Check Out How Marketing Will Change In 2030

With the changing marketing technology, marketing and advertising trends have changed a lot in recent times. With the introduction of Digital Marketing, it has become very easy for the brands and marketers to promote themselves online and generate more revenue for their business. But with the growing technology and artificial intelligence, the future of marketing will definitely change a lot in 2030. With the evolving robotics technology, marketing tactics will definitely change in the next decade. It is most likely that the advertising tactics which are being followed today won't exist by the year 2030. With the domination of artificial intelligence in marketing field most of the marketing activities like promotion, sales, customer targeting and advertisements on different platforms will be automated. Thereby making the marketing process simpler and highly advanced. So here are the 6 biggest marketing predictions that will change the face of marketing in 2030. Infinite Computing T

My Euro Trip 2018

Well, all my travel plans this year have been dashed in 2020 due to COVID 19. All I can do is go back to the memory lane in 2018 and remember my 11N/12Days Euro trip back in August 2018 which I had planned it 6 months prior to the trip. Visiting Europe was like a dream come true for me as I had visited places like London, Paris, Switzerland, Austria, Venice, Vatican City, Pisa, Rome, and Milan in my trip itinerary. Back when I was a kid I had only imagined visiting these places but in 2018 this imagination had very much come true. We had our UK and the SCHENGEN visas ready for our Euro trip. Filled with excitement and joy we departed on 13th Aug 2018 from New Delhi with a 3hrs Layover at Doha by onboarding Qatar airways. So after 9 hrs of the tiring journey, we arrived at Heathrow International Airport in London on 14th Aug evening. The cool breeze and a lovely atmosphere at Heathrow airport London energized my tired body in minutes. Then from the airport, we went to the Crowne plaza