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Showing posts from February, 2022

The Impact of Google AI Mode on Digital Marketing: 2026 and Beyond

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The impact of Google AI mode on digital marketing is already visible, but by 2026 and beyond, the landscape will look radically different. With Google introducing its AI Mode into search and advertising, marketers must be prepared for a future driven by machine learning, generative AI, and immersive content formats. Let’s explore what Google AI Mode is and how it will reshape every facet of digital marketing. What is Google AI Mode? Google AI Mode is the integration of generative AI into Google Search, Ads, YouTube, and Google Shopping ecosystems. It’s designed to deliver more personalised, predictive, and visual search experiences by leveraging Google’s Gemini AI and Search Generative Experience (SGE). Instead of just links, users receive comprehensive AI summaries, interactive visuals, and action-ready suggestions — fundamentally changing how information and products are discovered online. This mode isn’t just an update—it’s a complete shift in how users interact with search results ...
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Check Out The Next Big Thing Of The Future "Metaverse Marketing"?

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Before starting with Metaverse marketing let's understand what is Metaverse? Facebook recently rebranded itself as Meta in October 2021 which also included the introduction of a new virtual 3D world called Metaverse where you can create a hypothetical 3D atmosphere through personal computing or AR & VR headsets. Metaverse is a place where people can connect, interact & socialize virtually by using AR & VR technology. You can do a lot of things in this virtual world of Facebook right from creating an avatar to mixing up with people. You can also participate in social & entertainment activities like never before. Check out some characteristics of Metaverse: Insistent: as understood it is a parallel world that exists in reality and it's endless. It offers an immersive and shared user experience. Synch: In Metaverse users interact with each other in a virtual environment that is real-time. Characters of Metaverse react and socialize in a digital space with each oth...
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