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Showing posts from June, 2019

Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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8 Biggest Reasons To Include Amsterdam In Your Travel Bucket

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If you are planning to visit Amsterdam anytime soon then we are definitely making your plan worth it because this blog will give you countless reasons to visit this place. I bet it that after seeing this blog you are gonna pack your bags up and fly to this place for a lifetime memorable experience. So if you are a travel buff then it's high time to book your tickets because this place will give you a wonderful "heck of memories" for a lifetime till you die. Besides bikes, museums, and heart whelming beautiful canals this place also features impressive facets of the Dutch capital, superb mind-boggling breweries, and world-leading design sector. So here are the 8 Biggest Reasons To Include Amsterdam In Your Travel Bucket. Ravishing Bikes: It's the most interesting fact that bikes outnumber the number of humans in this city. You can explore Amsterdam's rich and culturally diverse cityscape with the bikes by navigating between its iconic neighborhood which i...
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7 Excellent Reasons To Visit Prague Chez Republic

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If you might have wondered why you should visit Prague then it's high time to stop thinking much and include this place in your travel bucket list if you are a travel freak. Just put your eyes down towards this blog where you can explore more than a 1000 reasons to visit this place. Right from the pastel buildings, sometimes decorated with golden accessories or mind-boggling statues, with some fantastic bridges which make your heart bustle around with Pimpy happiness. So why to waste time just take out some 7 precious days of your life to enjoy this unique and culturally diversified city with a rich history and state of art heritage. So here are 7 excellent reasons to visit Prague and it's guaranteed that this place will give you a big gala time of your life journey. Explore the largest castle complex: Dating back to the late 9th century the Prague castle has even been listed in the Guinness Books Of World Record  it's one of the largest castles with around  70,...
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