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Showing posts from March, 2020

Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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10 Reasons To Love Finland

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There are many reasons to fall in love with Finland because this place has its charm, beauty and an exquisite natural thing that separates this country from the rest of the world. This country is among the most peaceful and happiest countries in the world with the highest happiness index. This place is home to the cleanest landscapes, lakes, and forests. With more than thousands of beautiful forest covered with lush greenery and snow during winters. I bet if you'll visit this place you'll keep on memorizing it throughout your lifetime.  Helsinki Finland Harbour Best Place To See Amazing Northern Lights:  here you can view some of the world's best Northern light with excellent and scintillating views that will grab your eyes forever. They are also called Aura Borealis which means they can appear for more than 200 nights a year.  Finland Northern Lights More Lakes & Forests Than Anywhere Else In The World:  Finland officially called as "land...
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Effects Of Coronavirus (COVID-19) On The Environment

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Though coronavirus has taken the world on a halt by taking a massive toll of lives in Italy, Spain, China, the USA, Iran, Korea, and Germany. This virus especially originated  from Wuhan which is the hub of mass animal poultry farming in China. This virus was leaked from a lab in Wuhan,  after getting leaked it infected entire Wuhan within days. Then slowly and steadily it infected the entire world in Jan Feb 2020 with numerous cases in a shorter span of time. With the cities worldwide being forced to face the lockdowns  all humans are being forced to stay inside their homes as the spread of this virus is very fast causing more than 9 million deaths worldwide. It has been declared a global pandemic by the WHO but there are some bizarre things which the environment has seen due to the coronavirus  lock-down giving a huge indication that "our planet is on a break". So here are some drastic effects of coronavirus on the environment. Rapid reduction of CO2...
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