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Showing posts from April, 2023

Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...

Complete In Depth Analysis Of The Missing Flight MH370 Netflix Documentary Explained

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In this article, we delve deep into the Netflix documentary on the perplexing disappearance of Malaysian Airlines Flight MH370. With exclusive insider accounts, cutting-edge technology and never-before-seen footage, this documentary promises to solve the mystery that has baffled the world for over six years. We'll provide an in-depth analysis of the theories presented, scrutinize the evidence, and examine the implications. Stay tuned for an insightful and informative read that will unravel the events leading up to the vanishing of the Boeing 777. In conclusion, this article offers an intricate walkthrough of the popular Netflix documentary examining the disappearance of MH370. You can expect to gain a comprehensive understanding of the case that shook the world, and get an intriguing insight into the possible reasons behind the tragedy. So, sit back and get ready to be informed. Background information on Flight MH370 On March 8th, 2014, Malaysian Airlines Flight MH370 dissapeared w...

How 8P's Of Service Marketing Works In Digital Marketing

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In this article, we explore the intricacies of 8P's of service marketing and how it translates to digital marketing. With the evolution of technology and the shift towards online platforms, understanding the nuances of the service industry has become crucial. By mastering the 8P's- product, price, place, promotion, people, process, physical evidence, and performance, you can set yourself apart from competitors and successfully navigate the digital landscape. We promise to equip you with the knowledge and tools you need to leverage these principles and take your digital marketing strategy to the next level. In conclusion, understanding the 8P's of service marketing is essential for any business. By implementing these principles in your digital marketing strategy, you will be able to increase your brand awareness, reach your target audience, and ultimately drive sales.  Product in Digital Service Marketing: In the world of digital service marketing, product plays an integral...

How Segmentation, Targeting And Positioning Works In Digital Marketing

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In this article, we delve into the world of digital marketing and explore the concepts of segmentation, targeting and positioning. While these terms may seem daunting, the reality is they are essential components for any successful marketing strategy. By segmenting your audience, targeting specific groups and positioning your products or services in a unique way, you can effectively reach your intended customers and boost your bottom line. So sit back, relax have a cup of coffee with some snacks and let’s dive into the inner workings of segmentation, targeting and positioning in the digital marketing landscape. By the end of this article, you’ll have the knowledge you need to give your business a cutting-edge advantage. Understanding the Basics of Segmentation in Digital Marketing Digital marketing allows businesses to reach specific audiences through various tools and strategies. One of the primary tools is segmentation, which helps businesses identify their target market by categoriz...

Check Out The Tools That Will Help In AI & Digital Marketing Linkage

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In this article, we will explore the tools that have been developed to link Artificial Intelligence (AI) and Digital Marketing. With the increasing demand for highly effective digital marketing strategies, many organizations are now relying heavily on AI-driven practices. We will discuss the various tools that can help to make this integration a reality, as well as the benefits that businesses can reap from doing so. We will also look at the potential risks associated with incorporating AI and Digital Marketing, so that readers can make an informed decision. Ultimately, this article will provide readers with a comprehensive overview of the tools and techniques that can help them to link AI and Digital Marketing, as well as the potential rewards and risks associated with doing so. By the end of this article, readers will have a better understanding of the AI and Digital Marketing linkage, and will be better equipped to make decisions on how to best utilize these tools. Advantages of AI ...