The Future of Targeted Advertising is Here: How 4D Ads are Revolutionizing Digital Marketing

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The digital marketing landscape is constantly evolving. As consumer privacy regulations become stricter and traditional targeting methods lose effectiveness, advertisers are searching for the next big thing. Enter 4D advertising, a revolutionary approach poised to transform the way we target audiences. What is 4D Advertising in Digital Marketing? 4D advertising goes beyond the traditional three dimensions of targeting (demographics, interests, and behavior) by incorporating a fourth dimension: context.  This context can include a variety of factors, such as: Time: The time of day, day of the week, or even real-time events can influence ad relevance. Location: Physical location (GPS), online location (website content), or even proximity to specific places can be used for contextual targeting. Device: The type of device a user is on (desktop, mobile, tablet) can impact ad effectiveness. Surroundings: External factors like weather or in-store location can be used to deliver hyper-rele

Check Out The Technologies That Will Change Our Lives In The Next 20 Years?

Predicting the future is one of the most tedious tasks but by seeing the advancement in technology it's now easy to analyze that how life will be after 20 years. Technology has powers to do each and everything right from changing our lifestyles to our daily routine. It has also got powers to influence our decisions by making our judgement power more smart and wise. With the advancement in Artificial Intelligence and robotic technology, it has become easier to drive towards innovation in every action or work that we do on a daily basis. The futurist Ian Pearson has predicted many new technologies that will be seen in the next decade because of the increased demand for AI. Right from automated transportation, logistics, use of drones, cyborg human brains, space tourism, virtual reality and many more that we can see happening after the next decade. So here is the list of technologies which will transform our lives completely.


  • Automated Transport: AI mechanisms will play a key role in making the transportation automated by introducing driverless trains, cars and other means of transport. The driverless trains have already been started in European countries. In the next 10 years, AI will dominate the entire transport sector making all the railway and road transport driverless. The giant companies are investing in millions for making driverless cars. BMW has initiated such step and launched a driverless car in Germany recently which is undergoing testing.

  • Hyperloop Rail: AI-based driverless high-speed hyperloop rail will be seen developing in the next 6-7 years thereby reducing the travel time between two cities. This project has been initiated by many companies and we can see this soon as a reality in the coming future. Virgin company has come up with Mumbai Pune hyperloop rail project in India which will make the travel time between two cities 30 mins only.
Hyperloop Rail

  • Space Tourism Space tourism will become a reality by 2025. Space ships designed by the AI technology will be very much capable of sending the people to mars by 2030.
         
        
  • Virtual Reality would replace the textbooks by 2030 and will make the education sector more advanced with more practical skill learning rather than bookish knowledge. Virtual reality plays a virtual world around you using the combination of augmented and virtual reality. Apart from the education sector, it can be useful in areas like 3D product demonstration and virtual meetings. 
          
  • Smartphones will become obsolete in the next 15 years.
  • Flying Cars: this can be a reality in 2050 companies like IBM are already investing in it. Many automobile companies are coming up with the models of flying cars that can fly over the skies. With the growing AI technology, this can be a reality very soon.

          

  • Wearable Screens: We might have thought of foldable screens of mobiles and tablets but seeing the current advancement of technology we might get to see screenless devices that can beam the screens on to your skin. There are many projects like devices that are capable of beaming the entire screen in your skin or any other clothes. So by this, the device will directly work by touching on the skin. You don't have to pick up the device each and every time from the pocket.
  • Robots in Space, Workplace and Homes: soon we can see robots replacing your maids in homes even in hotels and restaurants robots will serve the food in place of waiters. In near future customer care and call, centres will be dominated by robots to address the customer's query. Drones will be used in logistics to deliver the products, especially in the e-commerce sector. Automated chatbots have already come into place so the use of robots in call centres won't be too far. Robots will even be used in Space in place of humans as they don't require oxygen. The robots are already being used now for sanitization of airports in recent times due to COVID-19 and such examples are seen at Heathrow Airport, London. 
  • Use AI Technology: AI is already present between us in the form of smartphones, machines and robots. Voice assistants like Google, Alexa and Siri are already using the AI-based technology which includes voice search. In future, you can see AI dominating in our day to routines into things like robot servants and automated machine tools which will make our lives way simpler.
          

  • Smart Mirrors: In future, we can see smart mirrors that can check your health automatically. Imagine the future smart mirrors will be capable of diagnosing your health and tell you about your health problems.
  • Cloud Gaming: streaming movies on Netflix seems to be very normal these days. It won't be too long you'll be doing the same things with the games too. You don't need a computer or a laptop to play a game. You can play games directly from the TV by streaming them on the cloud. Faster broadband and advanced gaming technology with AI integration will play a key role in this.

Comments

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aariyaarjun said…
Wow! Thank you for sharing this blog and it is very useful. Normally VR is must future use. Virtual Reality In Nursing Education

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