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Showing posts from June, 2025

AI and Social Media Marketing 2026: Smarter Ads, Deeper Insights, Better Engagement

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Introduction: A New Era of Social Media Intelligence Just imagine you are scrolling through your social media feed on Instagram, Meta, and LinkedIn, you see ads not only of your interest, but you see ads that appeal highly to your emotions, purchase intent, and behavioural analysis? These things are not futuristic anymore, and this will happen in 20,26 and that too very soon. Artificial intelligence (AI) is already changing how brands are connecting with their audiences. By 2026, AI and social media marketing will become inseparable, driving smarter ads, deeper insights, and more authentic engagement worldwide. Social media is no longer just about posting content. It’s about reading patterns, predicting behaviour, and personalising experiences. With AI analytics, marketers across Europe, the USA, and the Asia Pacific are already witnessing results that traditional campaigns couldn’t deliver even a few years ago. How AI Is Redefining Social Media Marketing? AI in social media isn’t just...
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The Impact of Google AI Mode on Digital Marketing: 2026 and Beyond

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The impact of Google AI mode on digital marketing is already visible, but by 2026 and beyond, the landscape will look radically different. With Google introducing its AI Mode into search and advertising, marketers must be prepared for a future driven by machine learning, generative AI, and immersive content formats. Let’s explore what Google AI Mode is and how it will reshape every facet of digital marketing. What is Google AI Mode? Google AI Mode is the integration of generative AI into Google Search, Ads, YouTube, and Google Shopping ecosystems. It’s designed to deliver more personalised, predictive, and visual search experiences by leveraging Google’s Gemini AI and Search Generative Experience (SGE). Instead of just links, users receive comprehensive AI summaries, interactive visuals, and action-ready suggestions — fundamentally changing how information and products are discovered online. This mode isn’t just an update—it’s a complete shift in how users interact with search results ...
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How to Rank Your Website on Generative AI Through GEO

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In the evolving landscape of digital search, understanding how to rank your website on generative AI is becoming essential for staying ahead. As Gen AI systems like ChatGPT, Gemini, and Perplexity become information powerhouses, ranking on these platforms requires a unique blend of GEO-focused strategies, content depth, and technical SEO. Let’s break down exactly how to achieve this. 1. Gen AI Research Analysis: The Foundation of GEO Strategy To truly learn how to rank your website on generative AI, you must start with robust Gen AI-focused research. GEO Keyword Research Unlike traditional SEO, GEO (Generative Engine Optimisation) focuses on identifying keywords and prompts that Gen AI models are most likely to respond to. Tools like Google Search Console, AlsoAsked, and SEO prompt analysis tools help you determine what phrases Gen AI pulls into its responses. Competitor Analysis Analyse top-ranking pages that Gen AI frequently cites. These pages often have: Structured content Authorit...
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Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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