The Future of Targeted Advertising is Here: How 4D Ads are Revolutionizing Digital Marketing

-
Image
The digital marketing landscape is constantly evolving. As consumer privacy regulations become stricter and traditional targeting methods lose effectiveness, advertisers are searching for the next big thing. Enter 4D advertising, a revolutionary approach poised to transform the way we target audiences. What is 4D Advertising in Digital Marketing? 4D advertising goes beyond the traditional three dimensions of targeting (demographics, interests, and behavior) by incorporating a fourth dimension: context.  This context can include a variety of factors, such as: Time: The time of day, day of the week, or even real-time events can influence ad relevance. Location: Physical location (GPS), online location (website content), or even proximity to specific places can be used for contextual targeting. Device: The type of device a user is on (desktop, mobile, tablet) can impact ad effectiveness. Surroundings: External factors like weather or in-store location can be used to deliver hyper-rele
Post a Comment

Must Know About The Deadly Polar Vortex Of 2019

-
The polar vortex is an upper low-pressure area lying at both the north and south poles of our planet. Each polar vortex has about a low-pressure area of 1000 km. It rotates counterclockwise at the north pole and clockwise at the south pole. The polar vortexes are located in the middle and upper troposphere to even lower stratosphere. If a polar vortex forms it leads to a big blast in the Arctic air and keeps the bitter cold air locked around the arctic circle for a long time thereby pushing the mass of cold air downwards bringing record low temperatures in North America and Europe. The deadly polar vertex polar vortex of 2019 broke into two blobs of cold air bringing very frigid conditions to Canada, USA, Russia, and Northern Europe.
Chicago during the polar vortex

The current polar vortex of January and February 2019 split into three parts with the most of the domination in Great lakes and Nunavut.

Here were the aftermaths of the polar vortex in the following countries.

Canada:
The deadly polar vortex of 2019 had a very huge impact on Canada. Calgary and Edmonton recorded the lowest temperatures of -29 and -32 degrees Celsius in the Alberta region of Canada. Similarly, Prince George and Vancouver recorded extreme lows of -36 and -4.3 very much below normal for this time breaking all the previous records of decades. Toronto the capital city of Canada experienced a heavy snowstorm in the last 6 years. Nearly 33 cm of snow was accumulated at Toronto person international airport by recording the lowest temperatures of -23 degrees. Ottawa to experienced snowiest January on record. The cold snap also affected the Montreal region of Canada with snow 25 cms in one day which made it the snowiest day in January for a century. 

Canada In Winters

United States:
California experienced the coldest winter on record since 1989 with temperatures dropping to -2 degrees making it the coldest February since 1989. Washington DC recorded lows of -3 degrees Celsius. Illinois in Chicago area recorded lows of -25 degrees Celsius making it colder than Antarctica as a result of deadly polar vortex of 2019. Several deaths were recorded in Chicago due to frostbite. New York City recorded lows of -17 degrees Celsius. A homeless man was frozen to death in New York on 31st Jan 2019. A snowstorm brought 10.2 cm of snow in Western Washington on 3-4 February 2019 with the daytime temperature continued to drop leading to the formation of black ice on roads.

Other Countries:
The deadly polar vertex also impacted northern and eastern Europe leading to record-breaking low temperatures -23 degrees in Northern Greece. Countries like Germany, Poland, Bulgaria, Romania, Austria, and Switzerland saw an enormous amount of snowfall with record cold temperatures. Similarly, North and Central India also saw record low temperatures in January and February as a result of Heavy rainfall and Snowfall in the Himalayas. Polar vertex brought a frequent amount of western disturbances to the Himalayas in Northern India leading to heavy snowfall in the Himalayas. Delhi the national capital of India experienced coldest & wettest January since 2011 as a result of deadly polar vortex of 2019. 

Impact:
Severe weather killed 22 people in North America with many frozen to death more than 5000 flights were cancelled in just 2 days.

Comments

Post a Comment

Popular posts from this blog

Check Out How Make My Trip Transformed The 4P's Of Marketing In This Digital Era

-
Image
Most people are familiar with the 4P's of Marketing which generally means the product, price, place, and promotion. Each element has its own importance so it's imperative to cover all these while launching a product. With the introduction of digital marketing, these 4P's have transformed a lot as more customers have moved online. So many companies have changed these 4P's accordingly with digitalization. So here is an example of how Make My Trip uses th e 4P's in this digital era. Product: Make My Trip is the leading travel booking company in India. It offers a wide variety of services like domestic and international holidays. With accommodation, airlines, rail, and bus bookings. All this is done instantly on the website when you book the tour package you don’t have to take the pain of visiting the travel agent as all the bookings are online. Price: Make My Trip tries to offer the best deal to its customers by proving tour packages at competi
Read more

Check Out How Life Will Be On Our Planet Earth After 1000 Years?

-
Image
Thinking about this gives everyone goosebumps because technology is changing very rapidly and the science has advanced very fast, so the things that we are imagining now in our mind after 1000 years might come true also. There are questions about the existence of humanity after 1000 years? But as per the researches of Stephen Hawkings, it is very much possible that humanity might survive at that time also. Due to climate change and rising sea levels, the picture of our planet might be very different at that time because all the major cities might have drowned under the seas. On deeply analyzing the future of our planet earth we may have a bright future with some negative consequences, with the growing robotic technology and artificial intelligence, it's possible that everything we think off may actually come true. So here are some of the brighter predictions of our planet after the next Millenium. Humans Civilization Will Exist With Increased life Expectancy After 1000 Years: Giant
Read more

Why Bad People Are Successful & Good People Suffer Badly In Corporate World?

-
Image
In this article, we will explore the idea that bad people are more successful than good people in the corporate world. We will analyze why this is the case and the implications of this reality. We will also look at how good people can be resilient in the face of adversity and still reach their goals. We will explore how good people can avoid the pitfalls created by bad people and how to create a positive and successful corporate environment. We will also discuss ways to create a more equitable work place and create an environment where everyone succeeds, regardless of their moral character. By the end of the article, readers will gain insight into how to be successful in the corporate world without sacrificing their values and ethics. What Makes Bad People Successful? A. Understanding Others’ Weaknesses  Bad people often have a good understanding of other people’s weaknesses, and they use this knowledge to their advantage. They know how to manipulate and exploit other people in order t
Read more