Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...
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How To Get Rid Of A Dead End Job

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Once you have clearly understood that you are in a job where you have to go to the office for 8 hrs and working there proves like the most torrid time then it's high time for you to move for a better a career opportunity. If you think that your time and energy is being wasted in a dead-end job where neither the company or the management values your talent then you have to question yourself that what you do after the office hrs? Do you go and just relax at home and waste another 4 -5 Hrs? If you are doing this then it's high time to correct this situation immediately. It's better to use the after office hours to boost some technical knowledge or skills which can give you better career opportunities. So it's important to utilize this time for useful sessions rather than blaming the company for the current situation. Always remember the dead-end job is like a "fork in the road" where you only have to remove the fork but that requires sincere efforts and some quality smart work. 

Here are some suggestions on how to get combat a dead-end job
  • Identify your passion: identify your passion, talent or area where you want to make your future and start doing research and analysis on it with some case studies and real-life industry examples
  • Speak up: speak up to your close colleagues about the situation and try to shift to a different technical department in the same organization where you can tap your technical skills. Before doing that gain as much technical knowledge of that particular department or industry where you want to switch.
  • Tap your skills outside the office: In case your company is not allowing you to move to another technical department then join some paid courses, certifications and classes apart from your job in the area of your interest to horn your technical skills for a particular job profile and start preparing for interviews accordingly so that you can get a technical job role of your interest.
  • Don't stay in a dead-end job for too long: if you have realized that there is no room for growth in your current company then it's better to start exploring new areas or opportunities to get your career growth back on track because staying too long in that tyrant or monotonous job may hamper your confidence and land you in a deep depression. With increasing years in that dump job will only mount up your frustration and chances of getting a better job opportunity will get more difficult with time.
  • Watch some videos and blogs: if you can't afford paid classes then watch videos on youtube and explore some blogs related to your subject of interest or passion to horn your technical skills for job interviews.
  • Don't lose confidence or hope: if you are ambitious and want to do something special in life then don't lead a dead-end job end your career. Have confidence that yes "I can do it and I will do it" 
  • Do your research and analysis for the next job very well: do a very good thesis on your next job profile and identify the career growth opportunities in that job profile in the next 1-3 years and make it ensure that it is not a dead-end job anymore.

Comments

Unknown said…
Very good write up
29 October 2018 at 17:41
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