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Showing posts from February, 2022

The Hidden Margin Erosion in "Green" Aviation: Beyond the SAF Hype

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The Hidden Margin Erosion in "Green" Aviation The aviation industry faces intense pressure to decarbonise. Sustainable Aviation Fuel (SAF) is a primary focus. However, the shift to greener operations presents significant, often overlooked, cost implications. These "hidden margins" can erode profitability. Understanding these operational challenges is crucial for strategic planning. This erosion stems from multiple factors beyond the direct cost of SAF. It includes infrastructure investment. It also encompasses the complexities of supply chain management. Furthermore, operational adjustments add to the burden. Navigating this landscape requires a robust strategic framework. We will explore these operational impacts. The focus is on how companies are approaching these challenges. This involves examining technology and operational workflows. Parallels can be drawn to expertise in BPO, KPO, and AI-augmented operations. SAF Costs: The Visible and Invisible The most appar...
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Check Out The Next Big Thing Of The Future "Metaverse Marketing"?

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Before starting with Metaverse marketing let's understand what is Metaverse? Facebook recently rebranded itself as Meta in October 2021 which also included the introduction of a new virtual 3D world called Metaverse where you can create a hypothetical 3D atmosphere through personal computing or AR & VR headsets. Metaverse is a place where people can connect, interact & socialize virtually by using AR & VR technology. You can do a lot of things in this virtual world of Facebook right from creating an avatar to mixing up with people. You can also participate in social & entertainment activities like never before. Check out some characteristics of Metaverse: Insistent: as understood it is a parallel world that exists in reality and it's endless. It offers an immersive and shared user experience. Synch: In Metaverse users interact with each other in a virtual environment that is real-time. Characters of Metaverse react and socialize in a digital space with each oth...
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