Check Out Best LinkedIn Marketing Hacks To Boost Your Business

With more than 660 million professionals being registered on this site it's one of the best booming platforms where you can definitely skyrocket your business leads. So if you have been ignoring this platform then it's high time for you to wake up and explore this social media platform. The right mix of right LinkedIn marketing, and promotion strategies can do wonders for your business. 

Why choose LinkedIn?

• LinkedIn has played an important role in giving valuable leads to more than 50% of the business
• Compared to other social media platforms it has a 300% more chance of lead generation
• 80% of business leads in B2B business accounts from LinkedIn only
• It's one the most top-notch sites for posting relevant professional content 

So here are the best LinkedIn marketing tips from my experience that will really help your business to stand out.

• Optimize your profile: it's the first and the foremost step toward visitor attraction. Whether you are doing promotion for your personal page or a business page the profile and cover picture must match with the theme of your business. So it's damn important to select an HD profile picture. An HQ profile photo can you 25% more views to your profile or pages. Some other way to attract viewers is to add your current position and the relevant skills that you possess currently. 

• Publish valuable content: LinkedIn marketing is not only limited to sending marketing, sales, and promotional messages. It's more linked to educating, informing, inspiring, and guiding your target audience. It gives an excellent opportunity to engage with your audience by using compelling storytelling content with your organization's experiences. The higher the engagement with your content higher the chance that it will be shown in people's feeds and connections.

• Use personalized In Mail: although this feature is only available in premium accounts this is an excellent opportunity to tap the expertise of other individuals in your company. So whenever any representatives or recruiters are reaching out or connecting to the influential people in the industry there is a high probability that sending out a personal In mail can do the trick. Because it's more personal and chances of swift response are quite high. In mail gets 5 times more responses as compared to a regular email. In mail can also be used to promote your products and services to relevant connections. So it's important to share new content and provides new technological updates about your recent services that must impress the recipient. It also has in-built analytics that can tell the tail of which types of messages are delivering good results.

• Use audience match in the LinkedIn ads: While creating the ads it's very much important to use matched audience feature that will play a key role in re-targeting those people who have already visited your website. Through this feature, you can also reach those people who are on your current profile through email contacts. Since these re-targeted people are already familiar with your products and services so it's a high probability that they'll convert into valuable leads. This feature is very similar to the remarketing feature that we follow in Google ads.

• Prefer to use rich media posts: don't just rely upon text posts and messages use images, gifs, and video content that we do it on other social media platforms. Adding attractive images to your post can boost your engagement to 3 times more. Video post drives 7 times more engagement as a part of the LinkedIn promotion strategy. Whereas the live video gives a whopping 25 times more engagement rate. Try to share illustrated stories and comics in your posts it will play an excellent role in driving more audience engagement.

• Make efficient use of LinkedIn analytics: it's very crucial that you should not jump to LinkedIn without doing some research and analysis. Elsewise you'll blindly end up putting so many posts without any results. LinkedIn analytics give you deeper insights into how your posts are performing. So it's a must to keep an eye on the page performance on a frequent basis and do check out the improvement areas.