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Showing posts from February, 2021

How to Rank Your Website on Generative AI Through GEO

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In the evolving landscape of digital search, understanding how to rank your website on generative AI is becoming essential for staying ahead. As Gen AI systems like ChatGPT, Gemini, and Perplexity become information powerhouses, ranking on these platforms requires a unique blend of GEO-focused strategies, content depth, and technical SEO. Let’s break down exactly how to achieve this. 1. Gen AI Research Analysis: The Foundation of GEO Strategy To truly learn how to rank your website on generative AI, you must start with robust Gen AI-focused research. GEO Keyword Research Unlike traditional SEO, GEO (Generative Engine Optimisation) focuses on identifying keywords and prompts that Gen AI models are most likely to respond to. Tools like Google Search Console, AlsoAsked, and SEO prompt analysis tools help you determine what phrases Gen AI pulls into its responses. Competitor Analysis Analyse top-ranking pages that Gen AI frequently cites. These pages often have: Structured content Authorit...
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An Ultimate Guide To Google Dynamic Ads & How They Can Skyrocket Your Campaign ROI?

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Remarketing allows showing ads to those people who have previously visited your website or mobile app but dynamic re-marketing is a more modified version of remarketing it helps to tailor ads to people who have visited your website-specific pages or product pages. It plays a key role in generating leads and sales for the products that were previously visited by the people. This is because if a person viewed a specific product page regularly then you can easily convert them to ROI or a sale value by triggering dynamic ads. Here is the step-by-step process to create dynamic ads  Go to the tools section in Google Ads select Business Data then go to Data Feeds and then from there select Dynamic Ad Feed from there select your correct industry category from options like education, flights, travel, jobs, hotels, property, and local deals. Then after selecting a relevant category download the Excel feed template from there and fill up the required columns as per the headers in the Excel fe...
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Check Out The Best Tactics To Generate ROI From Google Search Advertising Campaigns

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Today Google Ads has made digital advertising more very much simpler. The best part of the Google Ads campaigns is that they are highly measurable in terms of money investment and ROI. This tool has provided plenty of options to tailor your ads to relevant customers. With updated AI and machine learning algorithms, Google Ads is providing more customized solutions to its advertisers by introducing smart automated bidding and campaigns so as to boost the advertisers ROI. Seeing the automation changes it's very necessary for advertisers to draft a campaign advertising strategy so that it becomes easy for advertisers to reach their target audiences.  So here are some of the golden tactics to generate ROI from Google Ads search campaigns. Optimize Your Landing Page: this step is a big key to reach your target audiences. Design a user-friendly page for advertisers with a sign-up form and an appropriate call to action on the landing page. For eg, if I'm designing a landing page for a...
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