Impact of Generative AI on 4Ps of Marketing: How MakeMyTrip is Redefining Travel Marketing in 2025

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The traditional 4Ps of marketing—Product, Price, Place, and Promotion—have always been the cornerstone of a successful marketing mix. However, with the rise of Generative AI in 2025, these pillars have undergone a major transformation. As businesses shift their operations to digital platforms and adopt AI-driven tools, the impact of generative AI on the 4Ps of marketing is more significant than ever. Let’s explore how MakeMyTrip , India’s leading travel platform, has adapted its 4Ps using generative AI to stay ahead in this new digital-first era. 1. Product: AI-Personalised Travel Experiences MakeMyTrip no longer just sells travel bookings—it curates AI-generated personalised travel itineraries based on user preferences, behaviour, and trends. Generative AI analyses historical travel data, customer reviews, weather, local events, and social sentiment to design dynamic holiday packages that are unique to each user. Whether it's a solo adventure or a luxury honeymoon, AI ensures the ...

8 Reasons To Visit Iceland

Before you take a brief call on your next vacation I have got a new place that you will definitely include in your travel bucket list without giving any second thought and yes the country which I'm talking about is none other than "heavens paradise" called Iceland with awesome glimpses, stunning glaciers, ice caps, and a bone-chilling climate well this place has got a lot to excite you with rocking adventures and breathtaking sports adventures so here are some superb 8 reasons to visit Iceland this winter.





  • Midnight Sun In Iceland: Iceland is situated just below the arctic circle so you can enjoy long summer nights from mid-May to late July. The summer solstice occurs around 22nd of June where the sun just set's around midnight and rises around 3 AM. Making it a very breathtaking experience and giving you memories for a lifetime. This is one of the biggest reasons to visit Iceland because this scenery is rarest of rare in this world.
  • Northern Lights In Iceland: As Iceland is located on the top of the world which ensures this place to see a spectacular greenish northern light makes it a prominent reason to visit Iceland. These are very much seen from September to mid-April. On a winter night, you can see mystical green lights hovering over the blue sky above Reykjavik which gives us long-lasting memories for a lifetime but if you want to see better and a clearer view just move out of the town, away from the disturbance of the city.
       

  • Geothermal Baths: Iceland rich supply of water is considered to be one of the most valuable resources. Not only the cleanliness of drinking water is great because of unspoiled glaciers and mountains. But this place has also got a great history of Geothermal energy. Geothermal pools are found all around the country in a completely unique environment. Many such spectacular pools are located in Landmannalaugar mountains which is a natural reserve of Geothermal baths.
  • Icelandic Whales: Iceland is home to more than 20 species of whales. Chances of spotting a were in Iceland is almost 99% which consists of mink whales, dolphins and harbour porpoises. You are even more likely to see the gigantic humpback whale as well on Husa'vik traditional whale watching fest in northern Iceland. Whales are a rare attraction but Iceland has got some special whales which makes it the biggest reason to visit Iceland.
       
Hump Back Whale, Iceland

  • The Pingvellir National Park: located at just 45 mins drive from Reykjavík this considered being one of the special places in south-west Iceland because of historical and geological significance. Especially known for it's special Atlantic ridge and it has been declared as a UNESCO world heritage site because of the park's extraordinary features Iceland's largest natural lake and Silfra fissure where you can dive between European and American tectonic plates.
Natural Lake at Pingvellir National Park
  • Icelandic Glaciers: Iceland is called as a place of Land and Fire because of spectacular glaciers. Almost 11% of Iceland is covered by glaciers the largest glacier of which is called Vanta'joku'll covering almost a greater part of southern and central highlands. Glaciers are the most eye-catchy part in entire Iceland. Jökulsárlón is the largest glacial lake in Iceland comprising gigantic icebergs which gives a very scintillating view that lasts long in your memories forever. mind-boggling glaciers give a lot of promising reasons to visit Iceland.
         
Giant Icelandic Glaciers
  • Icelandic Mountains: Iceland comprises the best scenic mountains with a very picturesque view. Even the capital city is surrounded by eye-catchy mountains and a variety of peaks which are just 20 mins away from the city. You can enjoy plenty of mountain hiking activities and a plethora of sports adventures.
       
Beautiful Icelandic Mountains
  • Black Beaches In Iceland: though Iceland lacks sunshine but calm winds and awesome weather attract a lot of tourists across the globe to this paradise. With close proximity to southern Iceland lies the renowned black beach of Reynisfjara with amazing cliffs, enormous caves and gigantic rocks that makes this place a remarkable place with a full force of Northern Atlantic ocean.  

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