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Showing posts from November, 2022

AI and Social Media Marketing 2026: Smarter Ads, Deeper Insights, Better Engagement

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Introduction: A New Era of Social Media Intelligence Just imagine you are scrolling through your social media feed on Instagram, Meta, and LinkedIn, you see ads not only of your interest, but you see ads that appeal highly to your emotions, purchase intent, and behavioural analysis? These things are not futuristic anymore, and this will happen in 20,26 and that too very soon. Artificial intelligence (AI) is already changing how brands are connecting with their audiences. By 2026, AI and social media marketing will become inseparable, driving smarter ads, deeper insights, and more authentic engagement worldwide. Social media is no longer just about posting content. It’s about reading patterns, predicting behaviour, and personalising experiences. With AI analytics, marketers across Europe, the USA, and the Asia Pacific are already witnessing results that traditional campaigns couldn’t deliver even a few years ago. How AI Is Redefining Social Media Marketing? AI in social media isn’t just...
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Top Digital Marketing Technology Trends For 2023

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The year 2022 saw a lot of digital transformation in the field of CRM, digital visualization and collection. As we proceed further into this decade we expect a lot of changes in digital marketing technologies, tools and algorithms which will make your website or business more visible to the target audience. So it's very much important for your business to be on top of these trends if you want to capture the market in 2023. So here are the top digital marketing trends that will dominate throughout 2023. Data Collection & Visualization: In 2023 data collection and visualization will become simpler with the introduction of the new CRM tools that will record customer data more efficiently. Tools like Hubspot and Salesforce capture the email id, name and phone number. This data can be very useful to retarget people who have previously visited the website. You can utilize this data for running Google Ads and social media re-marketing campaigns. Voice Search Optimization: Voice search...
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Check Out The Best Practices For Google Ads Display Advertising Campaigns

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As everyone is aware that pay per click advertising is one of the efficient ways of generating business for clients or users. There are different types of advertising campaigns in Google ads like search, shopping, video, smart, discovery and performance max campaigns. If you want to create brand awareness for your brand then display advertising is a must, if you want to spread the word of mouth about your brand then display ads will definitely do the trick for you.  What is Display Advertising? It's a form of digital advertising where the advertiser uses a combination of text, images and rich media to display the ads. These ads are seen on websites, Youtube, play store and mobile apps. Best Practices Of Display Advertising Campaign To Generate ROI  Get your targeting right: Selecting   the right targeting criteria is the first step of display advertising. Various targeting methods include audience, content, topic and placement targeting. Eg if you want to target those peo...
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