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Showing posts from July, 2022

The Cybersecurity Checklist Most Travellers Ignore — Until It's Too Late

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You lock your hotel room door without thinking about it. You keep your passport in the hotel safe. You watch your luggage at the airport. Physical security while travelling is instinct for most people. Digital security? Almost nobody thinks about it — until their bank account is drained from a hotel lobby in CancΓΊn, or their company email is compromised from a coffee shop in London, or their identity is stolen through a charging station at an airport gate they used for eleven minutes. I've spent years managing IT security operations for a financial institution and consulting with small and mid-size businesses on their security posture. The attacks I see most often don't start with sophisticated hacking. They start with someone connecting to the wrong Wi-Fi network, charging their phone in the wrong port, or logging into a sensitive account on a device they didn't bother to secure before leaving home. Travel cybersecurity isn't complicated. But it does require preparatio...

Check Out How Make My Trip Transformed The 4P's Of Marketing In This Digital Era

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Most people are familiar with the 4P's of Marketing which generally means the product, price, place, and promotion. Each element has its own importance so it's imperative to cover all these while launching a product. With the introduction of digital marketing, these 4P's have transformed a lot as more customers have moved online. So many companies have changed these 4P's accordingly with digitalization. So here is an example of how Make My Trip uses th e 4P's in this digital era. Product: Make My Trip is the leading travel booking company in India. It offers a wide variety of services like domestic and international holidays. With accommodation, airlines, rail, and bus bookings. All this is done instantly on the website when you book the tour package you don’t have to take the pain of visiting the travel agent as all the bookings are online. Price: Make My Trip tries to offer the best deal to its customers by proving tour packages at competi...