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How to Rank Your Website on Generative AI Through GEO

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In the evolving landscape of digital search, understanding how to rank your website on generative AI is becoming essential for staying ahead. As Gen AI systems like ChatGPT, Gemini, and Perplexity become information powerhouses, ranking on these platforms requires a unique blend of GEO-focused strategies, content depth, and technical SEO. Let’s break down exactly how to achieve this. 1. Gen AI Research Analysis: The Foundation of GEO Strategy To truly learn how to rank your website on generative AI, you must start with robust Gen AI-focused research. GEO Keyword Research Unlike traditional SEO, GEO (Generative Engine Optimisation) focuses on identifying keywords and prompts that Gen AI models are most likely to respond to. Tools like Google Search Console, AlsoAsked, and SEO prompt analysis tools help you determine what phrases Gen AI pulls into its responses. Competitor Analysis Analyse top-ranking pages that Gen AI frequently cites. These pages often have: Structured content Authorit...
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Check Out How Make My Trip Transformed The 4P's Of Marketing In This Digital Era

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Most people are familiar with the 4P's of Marketing which generally means the product, price, place, and promotion. Each element has its own importance so it's imperative to cover all these while launching a product. With the introduction of digital marketing, these 4P's have transformed a lot as more customers have moved online. So many companies have changed these 4P's accordingly with digitalization. So here is an example of how Make My Trip uses th e 4P's in this digital era. Product: Make My Trip is the leading travel booking company in India. It offers a wide variety of services like domestic and international holidays. With accommodation, airlines, rail, and bus bookings. All this is done instantly on the website when you book the tour package you don’t have to take the pain of visiting the travel agent as all the bookings are online. Price: Make My Trip tries to offer the best deal to its customers by proving tour packages at competi...
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