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Showing posts from July, 2022

Performance Max AI Updates: 6 Changes Every Google Ads Marketer Should Audit

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Open the settings of an older Performance Max campaign, and you may find AI switched on in places you never chose. Google's own documentation says final URL expansion is on by default, and several image and video enhancements are too. Many teams never open those panels again after launch. That's why these Performance Max AI updates deserve a proper audit, not a quick skim. Here are the six changes that matter, what Google's documentation actually says about each one, and what I'd check before scaling spend. Why Do Performance Max AI Updates Matter? Performance Max now builds more creative automatically from your landing page , domain, images, videos and existing ads. Because several of these features are on by default, your live ads may already contain text, images or video you never wrote. That makes a review essential rather than optional. Why should you audit Performance Max before scaling spend? Generated Performance Max assets can drift from your brand, and fina...
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Check Out How Make My Trip Transformed The 4P's Of Marketing In This Digital Era

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Most people are familiar with the 4P's of Marketing which generally means the product, price, place, and promotion. Each element has its own importance so it's imperative to cover all these while launching a product. With the introduction of digital marketing, these 4P's have transformed a lot as more customers have moved online. So many companies have changed these 4P's accordingly with digitalization. So here is an example of how Make My Trip uses th e 4P's in this digital era. Product: Make My Trip is the leading travel booking company in India. It offers a wide variety of services like domestic and international holidays. With accommodation, airlines, rail, and bus bookings. All this is done instantly on the website when you book the tour package you don’t have to take the pain of visiting the travel agent as all the bookings are online. Price: Make My Trip tries to offer the best deal to its customers by proving tour packages at competi...
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