Why Your Website Is Your Most Underworked Employee
Why Your Website Is Your Most Underworked Employee If one of your employees took three times as long to answer a simple question, you would address it. You would not let it continue for months, telling yourself you will get to it when things slow down. But that is exactly what most business owners do with their website. A slow, outdated, or poorly optimised website shows up to work every single day and underperforms in front of every visitor it meets. Unlike a human employee, it does not have off days or bad weeks. It just consistently misses the mark, day after day, costing you leads and sales you never even know you lost. After 14 years of building and optimising websites, and working with businesses from local service providers to national e-commerce brands, I have seen this pattern play out hundreds of times. The business owners who treat their website as a strategic asset consistently outperform those who treat it as a one-time project. What Your Website Should Be Doing for You Yo...
