Posts

Showing posts from March, 2021

Performance Max AI Updates: 6 Changes Every Google Ads Marketer Should Audit

-
Image
Open the settings of an older Performance Max campaign, and you may find AI switched on in places you never chose. Google's own documentation says final URL expansion is on by default, and several image and video enhancements are too. Many teams never open those panels again after launch. That's why these Performance Max AI updates deserve a proper audit, not a quick skim. Here are the six changes that matter, what Google's documentation actually says about each one, and what I'd check before scaling spend. Why Do Performance Max AI Updates Matter? Performance Max now builds more creative automatically from your landing page , domain, images, videos and existing ads. Because several of these features are on by default, your live ads may already contain text, images or video you never wrote. That makes a review essential rather than optional. Why should you audit Performance Max before scaling spend? Generated Performance Max assets can drift from your brand, and fina...
Post a Comment
Read more

Check Out The 10 Recent Technology Trends In Marketing Industry

-
Image
With the accelerated digitalization in the marketing field, a lot has changed in recent years. The year 2020 saw a lot of digital transformation right from the integration of AI, machine learning and robotic process automation in the digital advertising space. Customers are adapting to digital trends so it's very important for businesses to accommodate digital technologies. This basically means that customer engagement is more drifting towards the pull model rather than a push model. The outbreak of the COVID 19 pandemic also changed the outlook of the marketing industry thereby forcing the business owners to switch to more digital methods of work that can provide effective solutions to customers in a short time. So here are the top 10 technologies that will be a key driving force in making the marketing look more digitalized. AR & Virtual Reality: The augmented reality and virtual reality will play a key role in driving marketing towards digitalization. These will play a key r...
2 comments
Read more